Dairy Queen’s corporate office released a statement clarifying that the message on the sign represented the views of the franchise owner alone. The company emphasized its ongoing commitment to diversity, inclusion, and welcoming guests from all backgrounds across its locations nationwide.

The sign continues to generate conversation both locally and online. For some, it has become a symbol of holiday spirit and community support, while for others, it has sparked thoughtful discussion about how businesses express their values publicly. This moment highlights the power of words and how even small actions can create a big impact in today’s connected world.